Stop Exploiting Loyalty

Standing against the commercial exploitation of fan loyalty in the Premier League

Join fellow Albion fans on Saturday 26 October at 1.00pm to show solidarity with the Football Supporters’ Association’s ‘Stop Exploiting Loyalty' campaign, and our fellow supporters in the Premier League.

This fan-led campaign is a coordinated nationwide action – instigated by the FSA – to help raise concerns around escalating ticket costs, the removal of concessions, and instances of ticket prices and selling processes that disregard the loyalty of football supporters (across the Premier League). 

Please gather opposite The Prince Albert pub (48 Trafalgar Street, BN1 4ED, very close to Brighton train station), where supporters of both Brighton and Wolves will collectively spell out a simple message: stop exploiting loyalty. 

Why are we backing this campaign?

BHAFC’s very existence can be attributed to the actions taken by supporters, including supporters of other clubs. Fans United – as both a concept, and a tangible day of action – was conceived by a Plymouth Argyle fan, with fans from numerous clubs making the effort to spend an afternoon in Hove to lend their support. We should be proud of this aspect of our history, and whilst the situation we find ourselves in 27 years later is markedly different, we believe it is still important to stay true to the ethos and spirit of that day: fans united will never be defeated.

Ticketing costs are the single biggest contributing factor to matchday participation for thousands of fans (BHAFC and others), and once priced out, there’s often no point of return. 

We may not necessarily feel exploited as BHAFC fans – although not everything is perfect – but we recognise the struggles and concerns of our fellow Premier Leagues fans and wish to stand with them as an act of solidarity.

Please stand with us to show yours too.

Locations and timings

1.00pm Saturday 26 October 2024, opposite The Prince Albert pub, Trafalgar Street (look for the large FSA Stop Exploiting Loyalty banner). 

Notes

Dogma Brighton is an editorially independent Brighton & Hove Albion fanzine (with no official affiliation to the club).

Dogma Brighton is an Associate Member of the FSA (Football Supporters’ Association).

This action is being organised in coordination with Wolves 1877 Supporters Trust, supporting The Football Supporters’ Association’s Stop Exploiting Loyalty campaign.